Virgin America (VX), home to first class massage chair seating and subtle mood lighting, is moving in on Chicago O’Hare. If the San Francisco-based carrier gains approval from the FAA, they would start service out of O’Hare to both SFO and LAX in November. Not surprisingly, the move by Virgin America has already raised the ire of United and American. Keep reading to see why VX has gotten under the skin of these legacy carriers, and how a Virgin America presence at O’Hare could affect travelers…

United Airlines and American Airlines reduced flights to and from O’Hare several years ago at the request of the FAA. The request came in the hope that it would reduce congestion at what is the second busiest airport in the US. In November, O’Hare is set to open a new runway that will allow the airport to field more flights even when those Chicago winters make slow things down.

American Airlines and United Airlines believe they should have precedence when the new runway is open for business. However, the FAA has stated that priority will be shown to potential new entrants such as Virgin America.

Virgin America hopes to know get word from the FAA as to whether or not O’Hare is a go by July. If VX is approved for take off, it will mark their first foray into the middle of the country. Until now, their routes have included cities on both coasts. It will also mark increased competition and hopefully lower airfare for many Chicago travelers. The Virgin Effect has led legacy carriers and others such as Southwest Airlines to reduce airfare in cross-over markets.

If nothing else, Virgin America will give Chicago travelers more first class and luxury options, as the carrier prides itself on its service and amenities.

Visit Gadling for more on Virgin America’s potential move to O’Hare.