In a relatively short time, we have seen all-business class carriers Maxjet and eos fly off into the sunset if you will. This has raised questions about UK-based all-business class carrier Silverjet’s chances for survival. In an market where fuel costs are beating down even the largest most established carriers, can a niche provider such as Silverjet really succeed? Even before the demise of Maxjet and eos, Silverjet was feeling heat from larger providers like British Airways and Virgin Atlantic. The economic downturn in the States and its perceived effect on business class travel has also led insiders to question Sliverjet’s chances for survival, as the airline only serves London, New York, and Dubai…

Well, it seems as though it may be too soon to count Silverjet out of the race just yet. As reported by the BBC, the all-business class carrier has received an initial investment of $25 M from an unnamed investor who “would pump a further $75m into the carrier’s future development.”

This initial investment should keep Silverjet flying for the time being, and many see it as strong step forward in bolstering the carrier’s brand. However, others are quick to point out that a total buyout of Silverjet is still a very real possibility.

With escalating fuel surcharges on both sides of the Atlantic and seemingly continual fare hikes, it will be interesting to see if the added luxury and comfort Silverjet prides itself on can overcome business travelers’ need to find affordable airfare.